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Strategic Grantseeking: How Prospect Research Enhances Your Grant Strategy

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Successful grant applications result in not only financial support but also visibility, credibility, and organizational development. How do you approach grant applications? Is your approach reactive, deciding to apply when a grant opportunity arises, or do you have a well-defined grant strategy? Depending on your resources, you might opt for an ad-hoc approach, but this is less effective than having an intentional grant strategy. Grant Prospect research sets the stage for success. 

What is grant prospect research?

In contrast to an ad-hoc approach, grant prospect research refers to the systematic process of identifying and evaluating potential funding opportunities for an organization. It involves gathering information on various grant-making entities, assessing their priorities and guidelines, and determining the suitability of each opportunity for the organization's goals and projects. The goal is to create a targeted list of potential funders that align with the organization's mission, increasing the chances of successful grant applications. Prospect research also includes analyzing the history, giving patterns, and preferences of potential funders to tailor proposals effectively.

Why is grant prospect research integral to my success?

Grant prospect research empowers your organization to make informed decisions, strategically pursue funding opportunities, and ultimately increase your chances of securing grants to support your mission and initiatives.

  • Targeted Funding Opportunities: It helps organizations identify grant opportunities that align with their mission, goals, and projects. This ensures that time and resources are invested in pursuing funding opportunities that are more likely to be a good fit.

  • Strategic Approach: Grant prospect research enables organizations to take a strategic approach to grant seeking. Rather than an ad-hoc approach, it allows for a focused and intentional strategy, increasing the likelihood of success. No more throwing it against the wall and seeing what sticks.
  • Maximizing Resource Efficiency: By targeting the most relevant and promising opportunities, organizations can allocate their limited resources more efficiently. This includes time, personnel, and financial resources, optimizing the grant application process.

  • Enhanced Proposal Tailoring: Knowing the priorities and preferences of potential funders allows organizations to tailor their grant proposals more effectively. This personalized approach increases the chances of capturing the interest and support of the granting entity.

  • Increased Success Rates: Organizations that conduct thorough prospect research tend to have higher success rates in securing grants. This is because they have a better understanding of the expectations and requirements of potential funders.

  • Building Relationships: Prospect research provides insights into the history and giving patterns of potential funders. This knowledge can be leveraged to build relationships and engage with funders more effectively, increasing the chances of long-term partnerships.

  • Adaptability and Innovation: Continuous prospect research allows organizations to stay informed about changes in the funding landscape, emerging trends, and new players. This adaptability ensures that the organization remains innovative and responsive to evolving opportunities.

How long does grant prospect research take? 

This varies depending on your resources and the time allocated to the research if you’re doing it internally. Fox Grants’ prospect research process typically takes 4-6 weeks to complete. 

What should I expect when working with Fox Grants?

Fox Grants' Prospect Research Process

All projects with Fox Grants start with a kick-off meeting to ensure alignment with your consultant. We engage in an in-depth review of your vision, and priorities, including interviews with staff and/or subject matter expert(s).

Utilizing a variety of trusted resources, we identify and synthesize prospects into a prospect matrix that includes critical information on each funder. Everything is then presented to you in a final report with recommended next steps.


Grant prospect research is a fundamental component integral to a successful grant strategy. It serves as the compass guiding organizations toward targeted opportunities, ensuring that valuable resources are invested wisely. By tailoring proposals to align with the priorities of potential funders, organizations not only increase their chances of success but also build foundations for enduring partnerships.

At Fox Grants, we understand the pivotal role that comprehensive prospect research plays in the grant-seeking journey. Our team is dedicated to assisting you in navigating the complex landscape of grant opportunities. We bring expertise, strategic insights, and a commitment to helping you identify and secure the funding that will drive your mission forward. 

Empower your organization with the knowledge and strategic advantage that grant prospect research provides. Let Fox Grants be your partner in unlocking a world of funding opportunities tailored to your unique goals. We’re excited to transform your grant strategy into a roadmap for success.